Can corporations and sustainable farming share a common goal?
Chipotle certainly appears to be striving to promote sustainability through the Chipotle Cultivate Foundation.
The Cultivate Foundation site states as their mission:
The Chipotle Cultivate Foundation is committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues. This is realized through the support of family farmers and their communities, educators and programs that teach younger generations about food matters, along with support for ranchers and farmers who are working to develop more sustainable practices.
“Back to the Start”
Commissioned by Chipotle, this short film and soundtrack are meant to emphasize the importance of developing a sustainable food system. The short, by filmmaker Johnny Kelly, depicts the life of a farmer as he gradually turns his family farm into an industrial “factory” farm. Eventually, he sees the errors of his ways and opts for a more sustainable future.